Should you had been to ask Shelly-Ann Fraser-Pryce to call two of her greatest passions, she’d say operating observe and hair care. Her curiosity within the former led to her changing into one of many best sprinters of all time within the sport, profitable gold medals within the 100-meter race on the 2008 Beijing Olympic Video games and the 2012 London Video games (and being nicknamed “The Pocket Rocket” by the media). 

This is the place the latter is available in: All through her profession, Fraser-Pryce has at all times hit the observe in colourful hairstyles, from rainbow-colored wigs to inexperienced braids. For the adorned athlete, she views altering up her hair as a strong medium for self-expression. That is exactly why her newest enterprise, hair care model Afimi, is a pure subsequent step. Her forthcoming line options eight merchandise (from shampoo to styling cream) infused with substances native to her residence nation, Jamaica.

“I had a hair retailer in Kingston, and that is the place the concept for Afimi began,” she says. “I’d come to the shop and provides the shoppers recommendation on easy methods to deal with their hair. I used to be additionally at all times creating stuff for my hair at residence. Ultimately, I met my chemist and instructed her what I had been doing and she or he instructed me I ought to write down my concepts. I dreamed of making easy, efficient merchandise which can be genuine to me. I wish to assist folks handle their hair and present up nevertheless they wish to.”

She provides, “I additionally need folks to choose up our merchandise and really feel a way of pleasure,” she says. “As a Caribbean girl and a Jamaican girl, I’ve a stage of pleasure in figuring out that my product is sweet and was made in my nation.”

Forward, Fraser-Pryce opens up about her hair journey, weekly wash day routine, and the coiffure she will be able to’t wait to attempt. 

Her Earliest Hair Reminiscence

“I’ve 4C hair and did not know easy methods to deal with it. And to be trustworthy, I did not like my hair. I wished it to be straight or curly like my pals in school. So, I relaxed my hair once I was in elementary college. Ultimately, my hair began falling out as a result of I used to be operating observe, sweating rather a lot, and attempting to look after my hair at residence. My mother determined to chop my hair off, so I may begin over. Throughout that point, my grandmother began utilizing castor oil on my hair to develop it again.”

About Her Hair

“As soon as I obtained older, I began attempting totally different hairstyles and embracing my hair extra. I view hair as a private expression of who I’m and I wished to face out. I bear in mind displaying as much as my first faculty class with pink braids. I’ve at all times been unafraid to attempt new issues associated to my hair and the observe was the place I may actually be vibrant with my hair.”

Her Hair Care Focuses

“Although I experimented with wigs and braids, I additionally understood you continue to must care to your hair and scalp. I prefer to know what’s in my product and use substances that I’ve seen my grandmother use, like rosemary, coconut oil, lemongrass, and castor oil.”

Her Weekly Hair Care Routine

“Clear hair is sweet hair, so I at all times begin with our Purify Upkeep Shampoo. Whereas it strips the grease and oil, it additionally moisturizes your hair. Then, I take advantage of the Nurture Upkeep Conditioner. The minute you begin to use it, it begins to soak up. Your hair might be noticeably softer and detangle simpler. After I rinse out the Nurture Deep Repairing Conditioner, I apply the Hydrate Restorative Go away-In Conditioner.”

One Hair Care Step She By no means Skips

“I at all times use our Nurture Deep Repairing Conditioner, which incorporates rosemary, as a result of I manipulate my hair rather a lot. I am going to apply it, detangle my hair and put a steam cap on for about quarter-hour.”

One Ingredient That Has Made the Greatest Distinction

“We have now lavender in a few of our merchandise, just like the shampoo and conditioner. That ingredient helps soften the hair and soothe the scalp. Should you’re at all times manipulating your hair and it feels tight, lavender will help.”

Her Most Used Product

“One other product I really like is our Glow Hydrating Mist, which refreshes curls and braids. At any time when I put on curly hair, I do not use mousse. I take advantage of my leave-in conditioner, a little bit of the mist, and somewhat oil.”

Her Favourite Coiffure

“My favourite observe coiffure is the purple hair I wore to the World Championship in Oregon. The humorous factor is that wasn’t the look I meant to put on. The wig was an attractive purple coloration throughout, however then I began to flat iron it and the colour modified. At that time, I could not do something about it as a result of I needed to get on the observe. However one factor about me is that I’ll present up with confidence it doesn’t matter what. And once I noticed the images afterward, I cherished the way it regarded. I really like when my hair is fairly and shiny, and folks can spot me from a mile away.”

One Coiffure She Desires to Strive

“I’ve by no means worn an afro at a championship, however I am enthusiastic about doing that.”