2024 was all arms on deck for me and my staff at our company headquarters in Austin, Texas and it all the time makes me completely satisfied to share the yr’s highlights that we made occur to raised serve you, our loyal associates and prospects! With the ability to share private updates like these is certainly one of my favourite elements of being a small, founder-led enterprise. So right here you go. Among the most noteworthy issues that occurred at Renée Rouleau in 2024 and a sneak peak into 2025!
We Launched Three New BODY Care Merchandise (As seen on the At the moment present!)
I took a little bit of focus off of the face this yr and wished to supply some options for the pores and skin in your physique in addition to a wellness product. These are so enjoyable and you’ve got been loving them!
- Wake Me Up Bathe Spray – This one will completely degree up your bathe expertise. Mist is in your bathe partitions and activate the water and your complete bathe is reworked right into a eucalyptus awakening. Severely, it’s so good. And we’ve gotten a lot suggestions from the boys in your lives which can be loving it, too. (Code phrase for, he stole mine!)
- Bedside Physique Balm – This one will completely degree up your bathe expertise. Mist is in your bathe partitions and activate the water and your complete bathe is reworked right into a eucalyptus awakening. Severely, it’s so good. And we’ve gotten a lot suggestions from the boys in your lives which can be loving it, too. (Code phrase for, he stole mine!)
- Again & Physique Buffing Towel – I’m completely obsessive about exfoliating the physique for super-smooth pores and skin, conventional physique scrubs that you must scoop out of a jar aren’t all the time sensible to make use of. Say whats up to a straightforward technique to slough off dry pores and skin cells throughout your complete physique, together with hard-to-reach areas just like the again. I exploit this twice per week and observe with physique oil and my pores and skin feels completely unimaginable.
We Launched a New Eye Creme (Hi there to fresher-looking eyes!)
- Hydrabounce Firming Eye Creme – I packed lots in right here with the 4 most important issues the pores and skin across the eyes wants — peptides, humectants, antioxidants, and restorative lipids. I get requested lots, “Renée, do eye lotions actually work?” Sure and right here is why.
In the event you’re in Austin, we additionally launched in-store choose up. While you try on-line, you at the moment are in a position to choose that choice and are available say Hello to our staff!
We Gained Two Magnificence Awards!
Relaxation Day Masque gained an Attract Better of Magnificence award for “Greatest In a single day Masks”. Whereas there are various magnificence awards on the market, Attract is the OG and really the equal of profitable an Oscar! (Higher Than Balm gained final yr!)
Our new Bedside Physique Balm gained a Folks magnificence award in order that was very thrilling, too. It’s such a pleasure to share my professional formulation with you. Each is crafted with love and care, from my arms to your pores and skin, for actual outcomes.
Our 2024 Greatest Promoting Merchandise Had been…
On this order.
- Anti Bump Answer
- Vitamin C&E Remedy
- Pores and skin Restoration Lotion
- Elderberry Soothing Toner
- AHA/BHA Blemish Management Cleanser
- Weightless Safety SPF 30
- Triple Berry Smoothing Peel
- Speedy Response Detox Masque
- Hydraboost Rescue Creme
- Moisture Infusion Toner
Our merchandise have been shipped to 37 nations! And we now have obtained over 300 5-star opinions, we love to listen to your suggestions that our merchandise are fixing your pores and skin considerations.
Creating skincare merchandise is an intuitive artwork fueled by having touched 1000’s of faces and listening to individuals’s pores and skin considerations over the previous 35 years. That is…The Renee Approach.
Our Merchandise Are Now Obtainable For Buy in Spas and Med Spas
The largest information of the yr…for the primary time EVER, our merchandise at the moment are being offered by way of estheticians and skincare professionals throughout the US! I perceive that you simply, our loyal prospects, need to expertise our merchandise in actual life. To the touch, to scent, attempt one thing new and maybe get a Renée Rouleau facial, is one thing you’ve been asking for.
I’ve turned down lots of alternatives to have my line offered elsewhere. Huge field retailers have knocked at my door and I gained’t even entertain a dialog with them. I’m simply not fascinated with following the trail of so many manufacturers the place the main focus then turns into gross sales and numbers. All for the sake of the almighty greenback. Founders lose their soul after they have traders respiration down their neck. I see all of it too typically and that’s simply not for me. (I fortunately personal 100% of my firm and I speak about quite a lot of this on the Shiny podcast.) However, the considered having my merchandise out in the actual world (vs simply on-line) could be very thrilling and I couldn’t have chosen the appropriate individuals to symbolize my line — estheticians and educated skincare professionals. These are my individuals and I’m simply so excited!
We have now 22 PRO companions to this point and that checklist is rising the entire time. It’s a brand new space of enterprise for us so we’re taking it sluggish for the second. See the place to purchase Renée Rouleau and thanks for supporting our companions!
New Estheticians Added to Our Staff
Talking of estheticians, again once I owned skincare spas in Dallas (and beforehand in Boston) I used to be round estheticians the entire time. After we closed down the Dallas spas 5 years in the past, and I used to be now a 100% product firm, I wasn’t round estheticians anymore and missed it. I get quite a lot of new concepts from them so within the spirit of getting again to my roots, we at the moment are using extra estheticians to serve numerous roles reminiscent of new product growth, buyer care, social media and advertising and marketing and finally, to serve you higher. We have now not too long ago employed estheticians Amanda and Maddie who you’ll work together once you name or e mail us. We’re all the time right here to provide that non-public contact.
Me and my esthetician staff. Amanda (left) and Maddie (center).
It simply feels so good to lean into the individuals who have all the time been a part of my success — those that contact faces and really perceive pores and skin on a deeper degree. We converse the identical language. In case you are an esthetician and wish to be notified after we are hiring, apply right here.
We Celebrated 28 Years of Renée Rouleau Pores and skin Care
All the time a ‘pinch me’ second to be in enterprise this lengthy. My objective was to assist others turn out to be extra assured of their pores and skin and am simply really grateful that your assist nonetheless permits me to do that! I’ve been at this 35 years now and I simply may by no means consider doing the rest. Thanks, really. Right here’s a enjoyable throwback video.
The ‘FLO-vember’ Problem Custom Continues
As a lot of you already know, my husband Florian of twenty-two years (and COO of our firm) handed away six years in the past from a brief battle with most cancers. Yearly in November (his birthday month) when he was alive, we did ‘The FLO-vember Problem” the place we dedicated to a well being objective and did it daily for the month. (We normally did burpees, ugh!) Me and the staff have continued this custom and it’s all the time a reminder of the significance of excellent well being and retains his spirit round. I do know he’s proud.
Estheticians and Dermatologists Unite
One of many issues I really like most about being within the magnificence business is the individuals I get to fulfill and study from. This business has a few of the brightest, most modern, inventive individuals, and I by no means get uninterested in studying from them.
An enormous spotlight in November was not solely getting to talk for the second yr on the Science of Skincare Summit however this yr I performed three roles: I used to be a speaker, the co-chair of the esthetician monitor and an exhibitor showcasing our line. What’s tremendous cool about this summit is that it brings estheticians and dermatologists collectively. That is very uncommon. All of us have the identical goal, which is to assist enhance lives by bettering pores and skin however our approaches will be completely different and we haven’t all the time performed effectively collectively within the sandbox.
That is now altering and we now have a newfound respect for each other for the way we view and deal with pores and skin and this summit is an instance of that. It was an honor to be on a panel with well-known dermatologists (like Dr. Pimple Popper!) representing my fellow estheticians.
I’ll once more be the co-chair subsequent yr so in case you are a licensed skincare skilled, please be a part of me.
What You Can Count on in 2025…
At Renée Rouleau, we’re not about merchandise. We’re about touching individuals. And I hope in some small means, I’ve touched your life. #TheReneeWay
You’re in the perfect arms.
XO,
Renée
Superstar Esthetician & Skincare Skilled
As an esthetician educated in beauty chemistry, Renée Rouleau has spent 30 years researching pores and skin, educating her viewers, and constructing an award-winning line of merchandise. Her hands-on expertise as an esthetician and trusted skincare knowledgeable has created a real-world resolution — merchandise which can be formulated for 9 several types of pores and skin so your face will get precisely what it must feel and look its finest. Trusted by celebrities, editors, bloggers, and skincare obsessives across the globe, her huge real-world information and fixed analysis are why Marie Claire calls her “probably the most passionate pores and skin practitioner we all know.”