11:11 Media, the worldwide powerhouse co-founded by Paris Hilton and media government Bruce Gersh, is formally making its mark on the wonder business, with plans to unveil its first merchandise as quickly as 2025—beginning with skincare.
The brand new division, aptly named 11:11 Magnificence, is led by Guthy-Renker advertising government Alexandra Marsh, who has been named cofounder and chief government officer, in keeping with WWD. The outlet stories that the road has been in growth for 2 years and is a three way partnership between the 2 firms. 11:11 Magnificence will be part of a roster of notable manufacturers below the Guthy-Renker umbrella, together with JLo Magnificence, Westmore Magnificence and Cindy Crawford’s Significant Magnificence.
The model is optimistic about its future success, largely because of Hilton’s affect and experience within the skin-care house. “I consider she’s an skilled in it,” Marsh informed WWD. “She’s been caring for her pores and skin the fitting approach since a really younger age. And I might say, she has as a badge of honor in that she’s additionally 100% pure. She hasn’t had something accomplished, no Botox, no injectables. And that was one thing essential to her that I actually wished to lean into.”
11:11 Media introduced the thrilling information on Instagram, sharing a couple of hints about what followers can anticipate. “This new magnificence and wellness firm will carry Paris’s iconic imaginative and prescient to life with high-tech, high-performance merchandise designed to assist everybody stay their most assured, iconic lives,” the publish learn. “11:11 Magnificence is about to redefine magnificence requirements with innovation, ardour and creativity at its core. Prepare for the primary assortment, dropping Spring 2025—Paris is obsessed and so are we!”