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After I was in faculty, at Howard College from 2013 to 2017, I used to be obsessive about purple lipstick. I bear in mind at all times donning the hue for events, brunch, pleased hour, and every little thing in between. My buddies have been equally obsessive about the look—particularly if it was matte. It was the shade earlier than it out of the blue wasn’t anymore. I don’t know what occurred, however with out warning, all of us simply stopped carrying the shade. So, when Lancôme unveiled new shades of their L’Absolu Rouge Drama Matte on Tuesday, December 17—with one being purple—I rejoiced.
Referred to as Plum Habit, the creamy matte shade encompasses a “cool berry” shade that lasts as much as eight hours. It additionally options hydrating components like vitamin E. Olivia Rodrigo, who was introduced as Lancôme’s latest world ambassador final month, confirmed off the brand new shade in addition to the shade Haute en Pink in her first marketing campaign for the model—which was additionally launched on Tuesday. Within the putting photographs, Rodrigo is a must-see in vibrant colours that complement her vibrant lips. The marketing campaign emphasizes this concept that glamor is again, maximalism is again, and most significantly purple lipstick is so again. With the colours dropping proper earlier than Christmas and New Yr’s Eve, I can see Plum Habit dominating the vacation season in addition to winter and spring.
Rodrigo’s new function with Lancôme might have come as a shock to some, contemplating the legacy model has had a mature popularity. Nevertheless, appointing Rodrigo continues efforts to succeed in a youthful, extra Gen Z viewers. Plus, Plum Habit completely aligns with Rodrigo’s purple aesthetic. Lancôme even rebranded their Instagram to match Rodrigo’s signature shade.
Lancôme L’Absolu Rouge Hydrating Shaping Lipstick in Plum Habit
Along with Plum Habit and Haute en Pink, Lancôme additionally launched Exhilarating Brown, Nude Frisson, Nude Frenergy, Espresso Rush, Rouge-Pigalle, French Contact, Rose Energie, Nude Shot, and Crimson Is Drama on Bloomingdales.com.