As of late, my TikTok feed has been bathed in content material about making use of make-up primarily based on whether or not you might have excessive, medium, or low “facial distinction,” due to an more and more fashionable AI filter that helps folks decide which camp they fall into. Lots of of movies below the distinction filter’s tag have been posted on-line, loads of which have collected thousands and thousands of views. It’s deeply rooted within the apply of colour evaluation, so it begs most of the identical questions: What does it actually imply to be excessive distinction versus low distinction? Does it actually matter whether or not or not you’re sporting essentially the most “flattering” make-up on your distinction stage? Does this method really assist folks apply make-up higher, or are we simply following yet one more pointless rule?
For these uninitiated into chronically on-line magnificence tradition, facial distinction relies on how a lot distinction there may be between your hair colour, pores and skin tone, and the colour of different facial options like your eyes and lips. The idea itself is nothing new—in truth, it was researched as a metric cue to perceived age years in the past. However making use of make-up primarily based on one’s facial distinction, nevertheless, has garnered recognition over the previous couple of months due to the developer of this filter, French make-up artist Aliénor Dervanian, who has popularized the concept every distinction stage is flattered finest by a selected type of make-up.
The filter works as such: Customers have a look at themselves via the front-facing digicam and hit considered one of three buttons (mild, medium, or deep) that finest describes their pores and skin tone. From there, they will “strive on” excessive, medium, and low distinction seems to be primarily based on that pores and skin tone and evaluate them to their very own faces. Whichever one is the closest match is their decided distinction stage, based on the filter.
The entire objective of understanding your distinction stage and doing all your make-up accordingly, Dervanian tells Attract, is all “about balancing your face.”
For instance, having excessive distinction means there’s an important diploma of distinction in colour amongst your options—akin to having mild pores and skin with darkish hair and eyes or vice versa. Greater distinction faces, Dervanian’s rule claims, are complemented by bolder make-up and brighter colours (suppose vibrant purple lipstick or an intense smoky eye). In line with Dervanian’s TikTok movies, larger distinction faces want the added depth of bolder make-up, in any other case, “you’ll look a bit washed out.”