Beauty trends are shifting from aesthetics to results, inclusivity, and sustainability. Kenyan consumers are more informed and less willing to buy hype.

Here’s what’s actually gaining traction.…

Most skincare advice online is generic and climate-blind. Kenyan skin faces sun exposure, pollution, sweat, and inconsistent routines, so customization matters.

Below are simple, realistic routines that actually work.…

Kenya’s climate, lifestyle, and skin diversity make beauty routines very different from what global beauty brands often assume. High UV exposure, humidity in coastal areas, dry air in urban centers, and long working days mean that performance matters more than …