For the previous few years, one look has dominated the sweetness world with out query. However now, the “clear woman” aesthetic—recognized for its understated simplicity—lastly has some competitors. With a shift towards vibrant, colourful, and unapologetically individualistic kinds, it’s clear: daring magnificence is about to take over this 12 months. As Cyndi Lauper as soon as stated, ladies simply wish to have enjoyable—and this time, it’s all about having enjoyable with make-up.
Daring Magnificence Is Again
“I believe having extra ‘enjoyable’ with make-up will come again into play,” predicts Miami make-up artist Natalie Dresher. “The pre-shower make-up seems will change into the usual of make-up. We could have enjoyable with daring colours and outlandish, distinctive ideas! Pops of shade, metallics, shimmer, daring eyes, all of these items will likely be again!”
And the info backs up Dresher’s perception. Predicting the most important developments of 2025, Pinterest studies a +365 % enhance in searches for “full shade make-up eyes.” This can be a massive change, particularly because the clear woman look is infamous for easy, impartial eye seems. For some time there, we have been even seeing articles speculating that eyeshadow was “over.”
So, what’s made us change our minds? Dominique founder and YouTube creator Christen Dominique believes it’s pushed by a need for extra customized, expressive magnificence selections.
“The ‘clear woman’ aesthetic has resonated with so many due to its simplicity and pure strategy to magnificence since 2020,” explains Dominique. “As we head into 2025, I consider we’ll see a shift towards extra individualized self-expression. Persons are transferring past developments and embracing seems that replicate their distinctive personalities. At Dominique, we’re specializing in versatile and multi-functional merchandise that make it straightforward for anybody to create seems that really feel genuine to them. Whether or not that’s a pure recent look or a daring assertion eye. The way forward for magnificence is all about celebrating range and self-confidence, and we’re excited to be part of that journey.”