H&M’s designer collabs are among the most coveted drops of the 12 months, and for good motive. Beginning with Karl Lagerfeld in 2004, the excessive road monolith has partnered with some main designers over the past 20 years, from Stella McCartney (2005) to Giambattista Valli (2019) to most just lately, Rabanne in 2023.
Now, former Y/Mission and Diesel artistic director Glenn Martens has been introduced as the following designer to convey his distinctive artistic imaginative and prescient to H&M’s audiences.
Whereas no pictures have been launched (we tried our greatest to pry, we promise) we’re already tremendous excited for what the Belgian designer may prepare dinner up.
In spite of everything, among the most extremely anticipated exhibits of the previous couple of years have been Glenn Marten’s Diesel catwalks. Glenn is extensively credited for reinjecting a way of relevance and funky to the long-lasting denim model, giving it a high-fashion makeover that allowed it to take a seat comfortably alongside high-brow vogue manufacturers.
Glenn’s position in vogue quickly after graduating from the distinguished Royal Academy of High quality Arts in Antwerp (the place former Balenciaga artistic director Demna Gvasalia was additionally a scholar) was beneath the legendary Jean Paul Gaultier. He was quickly recruited by Y/Mission artistic director and founder Yohan Serfaty and took over the model after Serfaty’s passing, turning it right into a cult streetwear label coveted by the likes of Rihanna and Charli XCX.
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His appointment to the helm of Diesel in 2020 propelled him to the massive leagues, and earned him a legion of loyal followers who fell in love together with his signature deconstructed tailoring and eager eye for artistic surprising denim. Glenn took his final bow as he introduced the present this previous September can be his final for Diesel, however we’re glad to be seeing extra of his designs subsequent 12 months.
If his profession up thus far is something to go by, Glenn’s assortment for H&M will little question function loads of spliced-and-diced denim, distressed materials, and strategic cutouts.
For now, we’ll simply have to take a seat tight till the gathering drops subsequent autumn!